Keyword optimization in SEO

 Keyword optimization (also known as keyword research) is the act of researching, examining and choosing  the best keywords to target to drive qualified traffic from search engines to your website.

In a recent survey,it was listed that keyword optimization  as probably the hardest task in search engine optimization(SEO). But upgrading/optimizing  keywords   is the main part of SEO and PPC. Website proprietors, advertisers and bloggers should  invest sufficient energy in advancing keyword. It’s an important component for both paid and organic search strategies.

Some important points are discussed below  that are very crucial to focus on at the very first step-

·        Drive qualified traffic to your website: To drive searchers to your website,after researching,and analyzing keywords ,you must use those keywords properly they’re searching for.

·        Measure traffic potential: Analyzing the popularity of keywords  assists you with checking the size of a possible internet based market.

·        Write engaging  content: If you want to rank well and connect with searchers, you need to use your target keywords in your content. 

·        Understand user behavior: By analyzing the words that your customers use, you get an idea of their needs and how to service those needs.

 

By continuously performing keyword analysis and expanding your database of keywords, your site traffic, leads and sales will continue to grow.

 Keyword optimization tactics & SEO:

 A. Choose the right keywords

Keyword optimization begins with using the right keywords. However, figuring out which keywords to use is a daunting task. There are many google analytics platforms and keyword tools to find out  the right and relevant keywords to make your website SEO more strategic

            B .  Optimize your website

how do you optimize your website using the right keywords?

 Where to use keyword-phrases on your webpages? 

• Page title & header:The page title should have your keyword phrase. If your keyword phrase is in title & header tag , it will send a signal to Google.It will help searchers to find your website easily with those keyword title. Remember that only 45-48 characters will display in the Google search results. 
• Page description: The page description shows up as the two lines of text in Google’s search results.In your meta description you should use most keywords.all phrases should be there to get google bots attention.  You need a good hook to get clicks.
• Body text: Place at least twice or three keywords in the body text. Try out variations of the same keyword to avoid keyword stuffing.

C. Relevent Content creation and optimization:

You can optimize your content in one of two ways:

You can first, compose a content  and then tailor it with keywords that are popular in your field.

Or

You can do some keyword research first and then decide which keywords would make your content great.

Google keyword tools can take a vital part.

      D.  Use a keyword optimization checklist 

It will mean a structured workflow is easier to achieve.

 E.  Conduct a keyword audit

This is the place where keyword audit tools comes to play

There are several keyword tools that will help you to understand how much your website is  informational,navigational,transactional and  It’s important to optimize for the high intent keywords.

 you’ll see your search relevance rise and you’ll generate more, qualified traffic.