9 types of keywords in SEO: Everything you need to know

 Short tail keyword:   

As the name suggested,short tail keywords are short keywords that are made up of three keywords or less.They are also known as Head keyword. 

For example : Online Shoes,Digital marketing (less than 3 keywords)

Long Tail keyword:     This type of kwewors consists of more than three words and these are muich more specific.For example: Digital marketing Career

Fresh keywords : When you think about fresh keywords you need to think about something that is hyped recently.

For example: "Me too"keyword hyped recently 

Evergreen Keywords : The keywords which are relevant all  the time."Evergreen” simply means something that is long-term and sustainable.

For example, an article on “how to earn money” will not become obsolete anytime in the foreseeable future.

Product defining keyword: This the keyword that expalain and describe your product.

For example:  

Customer Defining keyword : Which defines customers need like defining the catagories,men or women. 

Geo targeted keyword :  Define the city,state,country mainly it detects the location.

LSI keywords: This keywords are thematic keyword that are closely related to your main keyword.These are seen at the bottom of ur search engine page. 

Intent targeting keyword:

High-intent keywords refer to search terms consumers use that indicate a higher likelihood to take a particular business action — typically one resulting in a transaction.

• Navigational: intent to reach a particular page on a business’s site
• Informational: intent to acquire information from a business
• Transactional: intent to buy 
  
  
  

 

4 methods to choose Target Audiences

Here we are discussing 4 methods to choose target Audiences

1.Demographic data collection using keywords:

At first you start doing keyword research. Find those keywords, the people are searching daily in search engines.By using different keyword research tool such as Google trends ,you can find it. Use this keword to gather demographic data.Make a list of keywords and select top 10 trending and targeted keywords that represent your blogs.

2. Choose the audience visiting your blogs :

Google Analytics is the easiest way to identify the audience visiting your website. An overview of demographic, users engagement details, traffic results,etc can make your process easier. Age, location, countries, gender all are shown there.

3.social media audience:

From your Facebook and Instagram profile, you can easily view followers and information.So create social media accounts and gather information about followers.

4.Competitive brands analysis :

Visit other brnads websites and analyze the audiences visiting their profiles. Then apply your strategies to make them your websites permanent visitor. 

Choosing your Target audience is the foundation of your seo process of you blogs.

Target Audience: what is it ?

 Your target audience is the overall audience you want to reach through your blogs or marketing websites for selling your products. 

Your target audience may include a particular age groups, students, parents, job seekers, corporate employees,sports lovers, the people of a particular location, etc. Target audience choosing is the primary task for SEO.

Every target audience has different interests. Your target is to engagethem with your blogs / websites by doing regular 

search engine optimization(SEO).

5 useful tips to optimize your Webpage for SEO

Search engine optimization is a continuing process.To get more organic traffic on your website,correct implementation of Search engine optimization is needed.To rank higher in the search results ,SEO is the best option.Different types of techniques is used to get ranking at the first position in search results.

Here we will discuss about 5 blog writing tips that will be very helpful for generationg traffic to your website.

1.Keyword Research and Content creation:

 At the very first step of blog writing,you have to focus on the keyword analysis for doing SEO.You need to start by doing research into the most important and relevant keywords.you have to find those keywords which are being searched by the target audience on search engine.This ensure that you are writing that content that people are actually searching for.You will get relevant topics to write a content.We can use several keyword research tool here.

2.Internal linking:

In your content ,Internal linking is very important.it will help users to navigate to other pages .That’s why.link to at least one or more articles in your blog.Also give the link of other blogs/websites by highlighting to create contextual relationship between your  webpages.

3.User friendly content & easy to read:

A relevant heading should be there in H1 tag and the subheading in H2,H3…tags.Use smaller sentences,smaller paragaraphs,easy words,images,to get more attractions from audiences.

4.Relevant Content:

Content should be relevant and unique.By using easy but trending words make a useful content.Make sure that people are searching in seach engine by those words.So,make habit of reading recent content of your field.

5.Use checker tools:

There are several tools to check performances.It will help you to check whether you are using relevant keywords and content for your blogs or not.Use these tools like 

Google analytics,   Google webmaster, Bing webmaster, Siteliner tools etc.

 

We have tried to give you important information].Hope it will help you to optimize your blogs.

 

 

Keyword optimization in SEO

 Keyword optimization (also known as keyword research) is the act of researching, examining and choosing  the best keywords to target to drive qualified traffic from search engines to your website.

In a recent survey,it was listed that keyword optimization  as probably the hardest task in search engine optimization(SEO). But upgrading/optimizing  keywords   is the main part of SEO and PPC. Website proprietors, advertisers and bloggers should  invest sufficient energy in advancing keyword. It’s an important component for both paid and organic search strategies.

Some important points are discussed below  that are very crucial to focus on at the very first step-

·        Drive qualified traffic to your website: To drive searchers to your website,after researching,and analyzing keywords ,you must use those keywords properly they’re searching for.

·        Measure traffic potential: Analyzing the popularity of keywords  assists you with checking the size of a possible internet based market.

·        Write engaging  content: If you want to rank well and connect with searchers, you need to use your target keywords in your content. 

·        Understand user behavior: By analyzing the words that your customers use, you get an idea of their needs and how to service those needs.

 

By continuously performing keyword analysis and expanding your database of keywords, your site traffic, leads and sales will continue to grow.

 Keyword optimization tactics & SEO:

 A. Choose the right keywords

Keyword optimization begins with using the right keywords. However, figuring out which keywords to use is a daunting task. There are many google analytics platforms and keyword tools to find out  the right and relevant keywords to make your website SEO more strategic

            B .  Optimize your website

how do you optimize your website using the right keywords?

 Where to use keyword-phrases on your webpages? 

• Page title & header:The page title should have your keyword phrase. If your keyword phrase is in title & header tag , it will send a signal to Google.It will help searchers to find your website easily with those keyword title. Remember that only 45-48 characters will display in the Google search results. 
• Page description: The page description shows up as the two lines of text in Google’s search results.In your meta description you should use most keywords.all phrases should be there to get google bots attention.  You need a good hook to get clicks.
• Body text: Place at least twice or three keywords in the body text. Try out variations of the same keyword to avoid keyword stuffing.

C. Relevent Content creation and optimization:

You can optimize your content in one of two ways:

You can first, compose a content  and then tailor it with keywords that are popular in your field.

Or

You can do some keyword research first and then decide which keywords would make your content great.

Google keyword tools can take a vital part.

      D.  Use a keyword optimization checklist 

It will mean a structured workflow is easier to achieve.

 E.  Conduct a keyword audit

This is the place where keyword audit tools comes to play

There are several keyword tools that will help you to understand how much your website is  informational,navigational,transactional and  It’s important to optimize for the high intent keywords.

 you’ll see your search relevance rise and you’ll generate more, qualified traffic.

 

 

 

 

 

 

 

 

 

Why On-page SEO is important ?

 On-page SEO is the practice of optimizing web pages to earn organic traffic and improve a website’s rankings in the search engine results pages. This includes optimizing a page’s HTML, internal links, and meta data along with posting relevant and engaging  content and images. When you add all these aspects of a webpage together, you are left with an improved webpage, thanks to on-page SEO.

Consider your website is already  showing its ranking on the top of the search engine result, based on some optimized keywords,what should you do now?Is your website optimized permanently ? NO !

ON- page SEO is an ongoing process.

Some of the on-page SEO factors,which do have direct or indirect ranking effects.

 1.Website should be crawlable              6. Readability

 2.User friendly URLs                            7.Mobile friendliness

 3.well targeted content                          8.Website structure

 4.Keyword optimization                        9.Outlink setup

 5.Image optimization

Keywords important for on-page SEO’s are following -

·        Title tage

·        Description

·        H1 tag

·        Formatted text

·        Outgoing links

·        URL

·        Content

·        All tags

 Without it your site could be seriously missing out on opportunities to rank for search queries specific to your business.

How does seo help to optimize your website for your online business growth?

 SEO is an integral part of any digital marketing strategy.

Consider an example where Mr. kumar has a blog of  ice creams,but her website is not ranking high on the organic serach result. There have several reasons  behind it.Because in this time,we all are using digital media.It is obvious  that you must have competitors with better contents,improper usage of keywords matters ,poor link building practices ,slow loading time and  your website does’nt have a  good user experiences which are  very crucial factors  to get ranking of your website on the top of the search engine.

That time,Search engine optimization (SEO)will help you to optimize your website .

SEO is the practice of increasing organic traffic on search engine result page.

SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies.

To succed in your business  today,digital  marketing with  SEO can be a great asset.Through on page and off page SEO your website will be more visible to target market.By using suitable keywords,relevant and engaging content,attractive design,    SEO ,will help you to grow your business online.

So,to grow your online business ,you need innovative strategies and  SEO optimization of your websites surely.

Will be discussed in detail in the next post.

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